If you missed it, I have been working on a series of posts about some of the furniture that was used in Christian Grey’s apartment that was created by Delightfull, Kokot, and Brabbu. There is one more piece of that series that I have not had a chance to finish writing (and now I’m annoyed about that), but there was also furniture from Boca do Lobo. Well Boca do Lobo has confirmed that there furniture will be used in Fifty Shades Darker.
From the press release:
Universal Pictures choses once again the iconic pieces of Boca do Lobo to decorate and represent the glamourous life of Christian Grey.
After the participation of the brand on the design set of one of the most seen 2015 movies, it’s time to present the hyper luxury trends to the next episode of Christian Grey’s extravagant lifestyle.
The idea of inspiring future interior decorations took Boca do Lobo to the next Fifty Shades of Grey’s chapter – Fifty Shades Darker – and the passion and the personality were once again carried to the setting.
Boca do Lobo Design Studio believes that the elegance, and renement of each piece presented is timeless, perfectly matching the story’s environment and it’s unwind.
Striving to crave emotion in viewers’ homes was achieved with Boca do Lobo being the best synonymous of luxury and exclusivity. Directed by James Foley, alongside with E. L. James, the original storywriter, Fifty Shades is one of the most provocative movie of nowadays, translated into 51 languages worldwide, selling over 100 million paper back and e-book copies making it one of the fastest-selling book series ever.
Boca do Lobo Design Studio is on the new and remodel design set, fully embracing, once again, the Fifty Shades of Grey character and style. The given opportunity being a part of this experience gave Boca do Lobo a chance of promoting a new roll of exclusive and exquisite pieces that were chosen to renew Christian Grey’s apartment.
Interview with Marco Costa, Boca do Lobo’s Creative Designer:
Q: The rst 50 Shades of Grey was a great success for Boca do Lobo, receiving wide media coverage, and having pieces shown for the hundreds of thousands of people who watched the film. How were the pieces selected for the set design, and who has the final say in the
A: It was without a doubt a really important milestone for the brand which helped strengthen Boca do Lobo’s international presence. When we were first approached by Universal, we hadn’t fully grasped the size of contributing towards a project like a Hollywood blockbuster. Meeting with some of the set designers, such as Scott Baker – a big name in Hollywood and the industry – was an incredibly rewarding experience. Their team explained what they were looking for, from feeling, to some of the important details which needed to be found on set which could reveal more about the characters. In the end, we swapped some ideas, and I made a few suggestions based on what we discussed. It was great because there was a definite consensus with the design and materials we looked at, playing a lot with brass, and small luxurious details which subtly reveal taste and appetite for quality. I’m anxious to see how the pieces will play out in the sequels.
Q: I can imagine you would be anxious! What was the feeling like among the team when they learned about the opportunity, and even seeing some of their pieces on set?
A: I think it took a while to sink in. It was a continuous build of hype and excitement as the talks progressed, until the deal went through. The excitement was brilliant and added to the design team’s sense of purpose. After a good few months of waiting, and the excitement wearing off, it all kicked off again at the beginning of the year. It was all that was discussed at the office for about a month when the film came out, and we’re still feeling the effect! It was funny to feel these two waves of buzz.
Q: What about in terms of design inspiration, did the 50 Shades of Grey film, or the hype, contribute towards the drawing of anything new?
A: Curiously, we are currently working on a piece which sees a little bit of Christian Grey’s influence. It’s classy and sophisticated, and different to what we’ve done in the past. It’s a thrilling feeling to have something entirely new close to being revealed! But that’s all I can say about the matter for
Q: And what does the future hold in terms of these product placement opportunities?
A: Well, this year we’ve had a few other product placement opportunities, such as video clips and so on. And since 50 Shades of Grey we’ve begun
to receive and begin negotiating a few proposals. Moreover, we still have the first film’s sequels to be released, which is going to continue to bring us
value. Product placement has defnitely become an important part of our marketing and exposure.
Stay tuned, I will have a post about the actual furniture used in Fifty Shades of Grey!