I want to thank Sushi who commented on my post about Trailer Rumors earlier this week. SO, the new trailer rules are not MPAA rules, they are National Association of Theatre Owner rules. You can read the full set of rules on their site. I will give you the highlights:
Cinemas will advertise a wide release film/event no sooner than 150 days with trailers and 120 days on all other marketing materials before its theatrical release date. Two exemptions per year per distributor (exemptions are granted per title and not per marketing material), based on theatrical release date. Advance notification of the intended use of an exemption must be given to NATO via firstname.lastname@example.org.
I counted 150 days, and if I counted right, that would be September 17th for Fifty Shades of Grey; 120 days would be October 17th (I guess no life-size Christian this summer).
After digging around on their site it looks like not many exemptions are granted, and it seems that they are applied for primarily to be played with different film releases. So even if an exemption was granted, it would only be for a single film, not for all films. It also looks like this only applies to theatre showings of a trailer. So in theory, they could show a trailer anywhere else. I wouldn’t be shocked to see something a little earlier (a week or two) on the internet or at some other event. I do NOT think we’ll see anything trailer-like before September.
I know Ana’s birthday (September 10) has been mentioned by some fans as a good time to release. I can’t think of a better way to acknowledge it than by releasing a trailer, but I’m not expecting it either, just hoping.
One other thing is that, assuming Fifty Shades of Grey is an R-Rated film, the trailer can only be played before films rated PG-13 or R. This is an MAPP rule.
That brings the question, what movies does Universal have coming out in September and later? good news, thanks to BoxOfficeMOJO I know!
My thoughts on the potential for the trailer being shown for these movies, and I only really know the story of Unbroken, so it’s all an uneducated guess:
Search Party – R-rated comedy (maybe – date is close)
A Walk Among the Tombstones – Unrated Drama (possible)
The Boxtrolls – PG Animation – (No)
Kill the Messenger – R- Rated thriller (probably)
Dracula Untold and Quija are both unrated and Horror and while not ideal choices for a Fifty Shades trailer, I wouldn’t rule it out.
The Theory of Everything – Unrated Drama (probably)
Dumb and Dumber To – Unrated Comedy – Thanksgiving Weekend, (probably)
Unbroken – Unrated War Movie – Christmas (I’m going with a probably because I don’t think these stories are as worlds apart as some would think)
Untitled Michael Man Project – Unrated Thriller (probably)
The Boy Next Door – Unrated Thriller (probably)
Seventh Son – PG-13 Fantasy (maybe)
Those are my thoughts on movies where we might see the Fifty Shades of Grey trailer, what do you think, and will you go see any of those just to see the trailer?