I’ve realized that many people are still confused about what #OfficialFifty is, so I thought I would write a new post about it and hopefully answer some questions.
#OfficialFifty first and foremost is a promotional tool for Universal. They’re working with Fifty Shades of Grey fansites, Facebook, Tumbler, Twitter accounts to help promote the movie.
I don’t know how they have chosen sites, they’ve told us there are 50 of them from around the world. At the bottom of the post I’ll put links to some of the sites I know are part of Official Fifty, it is not all inclusive and if I’m missing a site, please let me know and I will add it to the post. All the sites that are part of Official Fifty were invited and I’m not sure what criteria they used.
The program is designed to allow some extra access to sites to official information, photos, and giveaways. Allowing the fan sites to then publish this confirmed information to fans. I like that this weeds out some of the rumors that tend to float around. But, I can assure you that we’re not getting much of a jump on information ahead of the general public. Any information that we get is ready for release.
We’ve also been able to run the poster giveaway and are expecting more giveaways to come as the release of Fifty Shades of Grey gets closer. The poster giveaway was designed to allow a cross section of fans to win posters. Some sites were restricted to only US addresses, others for worldwide addresses. I like that they tried to spread the gifts out.
You’ve probably seen people posting about gifts they received from Official Fifty, these were gifts from Universal to the sites, thanking them and us for their support. We’ve received gifts like a blanket, nail polish, wine glasses, and a Christmas ornament. On the flip side, we can’t enter the Official Fifty giveaways.
I don’t think the program was designed to create divisiveness within the fandom. I think it was actually created to reach out to the fandom, get better information out to fans, promote the movie and get more gifts into the hands of fans.
Let us know if you have any questions!
Crissy and Mags
Official Fifty Sites in no particular order
I know I am missing several, if you are one, it’s because I am not aware that you are Official Fifty, send me and email and I’ll add you to the list.
Fifty Shades Fan
Oh My Grey (Tumbler)
Fifty Shades Fan France (Instagram)
Fifty Shades of Grey Daily (Tumbler)
She Love Dornan (Tumbler)